Social media is a huge part of modern marketing. I would even go so far as to say it’s the most under-utilized tool for modern marketing. There are a number of ways that you can actually, really make money on social media, but 90% businesses aren’t really doing anything on social media and even if they are, they don’t know how to use it to make sales.
In this article, I’m going to go through a few things with you that you can do that will help you turn your social media accounts into money-making machines.
Regularly Post Interesting Content
The first thing you’ll want to do when starting out on social media is start posting things your target audience might be interested in. Your goal is to build a following of people who fit your target audience. So if you are targeting women in their 20’s you need to be posting things that they would be interested in. At Golden Services, we are trying to attract business owners and managers, so we go out and find articles and info graphics and other interesting things about how to make your business or start up more successful. Over time, as people start to see your posts on these subjects that are interesting to them, they will want to follow you.
We use a technique called the 3-1-1 strategy to engage potential customers.
Post Trip-Wire and Opt-In Offers
In order for social media to really translate into dollars, you need to have sales funnels set up. This means that you need to have landing pages that drive people to opt-in to your email marketing list, and you need to have what we call “trip-wire” offers that will get a potential client to actually buy something small from you so that you can get them spending money. And finally you need to have a way to actually sell your main product to them once you’ve got them spending money. If you don’t have sales funnels set up, you’ll find it hard to make money on social media. Luckily, Golden Services can help you set those up.
Once you have sales funnels in place, and you’re building a bit of a following, you need to be regularly posting about your opt-in and trip-wire offers. Find unique ways to post about them so that you’re not just saying the same thing over and over.
Post Regular Promotions
Obviously, sales funnels are a very efficient way to get people giving you money, but you should also be posting about your regular services and promotions. Any sales you have (which you should have regularly), any seasonal promotions, any holiday deals all of these things are deals you should post on social media. Once you’ve started to build a following, you ought to sell to them.
Conclusion
There are a number of ways to make money via social media. But we’ve found this to be pretty darn effective. We’ve actually created a free guide that goes into even more detail on how you can WIN at social media. It’s called the 6 Things You NEED to do to WIN at Social Media, be sure to check that out before getting too far into a huge social media push. Number 5 in that guide is really the number one way to make money with social media.
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